Apple has unveiled its next-generation AirTag, priced at $29—and while it brings meaningful upgrades, one long-standing quirk remains: it still lacks a built-in keyring hole. So yes, you’ll still need a case or a secure pocket to keep it attached to your keys.

That said, the new model delivers real improvements for iPhone users who rely on Apple’s Find My network. Most notably, it now features Apple’s second-generation Ultra Wideband (U2) chip—the same one found in the iPhone 17 lineup and Apple Watch Ultra 3. This upgrade powers a significantly enhanced Precision Finding feature, which can now locate items up to 50% farther away than the original AirTag.

Even better, this advanced tracking now works with more devices. You don’t need the latest iPhone—any Apple Watch Series 9, Ultra 2, or newer model can guide you directly to your lost item using visual, haptic, and audio cues.

The next-generation AirTag is also 50% louder than before, making it easier to hear when you’re close by. Apple even gave it a “distinctive new chime” to help it stand out from background noise. Like its predecessor, it still leverages the massive Find My network, anonymously using nearby Apple devices to relay location data—no internet connection required on your end.

Since its 2021 debut, the AirTag has remained the top choice for iPhone users seeking a reliable Bluetooth tracker. Its seamless integration with the Find My app offers unmatched convenience—almost enough to forgive the missing keyring hole. Almost.

For those already invested in Apple’s ecosystem, the new AirTag is a worthwhile upgrade—especially if you frequently misplace bags, wallets, or gear. Just remember: a third-party loop or case is still essential for keychain use.

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